Prospective Students

Students interested in online marketing, business, entrepreneurship and web design should consider the Business and Marketing Technology major, a division of the IT Academy This interactive two-year course includes innovative methods to leverage social networking sites (i.e., Facebook) and search engines like Google to maximize strategic marketing practices and website positioning. Instruction in business law and ethics, financial analysis, and fundamental business operations will provide students with the technical skills and management expertise to transition into the workplace or pursue additional education towards a degree.  Full academic selections for Juniors and Seniors

Available Certifications:  Internet Computing Core Certification (IC3), Microsoft Office Specialist (MOS), and Adobe Certified Associate (ACA)

General Information

Mari Engelhart, Instructor
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Length of Program: 2 years
Technical Credits Earned: 6 
Academic Credits: 4 per year 

Information
Program of Study
Course Descriptions
Résumé Template

Technical Core Curriculum

• Business Laws and Ethics

• Business Systems

• Marketing Management

• Information Management

• Financial Management & Analysis

• International Business

• Human Resources Management

• Product/Service Management

• Entrepreneurship

• Online Marketing Strategies

• Computing Fundamentals

• Website and Graphic Design

• Office Applications/Programs

• BPA Career Technical Student Organization

Post-Secondary Education Opportunities

• Tech Prep program - Students have the opportunity to earn up to 14 college credits in this program.

• Articulation agreement with Cuyahoga Community College (Tri-C)

• Associate or Bachelor's Degree
   

Employment Opportunities

• Entrepreneur

• Self-Employed

• Webmaster

• Advertising/Marketing Assistant

• Accounting & Finance

• Marketing Manager

• Digital Design